Exhibiting at trade shows is an invaluable way to market your brand and build relationships, as it allows you to showcase products and services to highly-targeted individuals, learn about current trends in your industry, see what your competitors are doing and, of course, foster relationships with customers and prospects.

However, trade shows can be an expensive way to market. From booth space to drayage, rigging and shipping, trade shows can get expensive if you do not plan ahead. Taking the time to strategically plan and prepare for a show improves your chance at achieving your sales and marketing goals.

This checklist will help you prepare for a successful exhibiting experience at a trade show by outlining common “to-do” items in the months leading up to and after the show. Use this checklist as a general template for your event marketing program, but be sure to contact show management and work with your account executive at ExhibitTrader.com for each of your events for actual deadlines and important dates.

Every trade show is different, but using a common checklist will help you standardize the way you plan, execute and measure your trade show program

Trade Show Planning can be difficult even to the veteran marketing manager because of so many variables and different regulations per show, booth size, etc.  

We have a downloadable checklist that we recommend you go through to help organize and strategically plan your next trade show or marketing event.