Looking for direction on your trade show graphic design?
If you have an inline exhibit, (10’ x 10’, 10’ x 20’, ) it is highly important to keep your design simple.
Numerous studies have shown that exhibitors have 2 to 3 seconds to get a visitor's attention. With this in mind, visitors need to quickly glance at your display and understand at least what it is your product or company name is, and an idea of what you do.
When someone first looks at your display, they're deciding whether or not you can help them. Your graphic should quickly answer that question. Ideally, your display should only feature the following three things:
- Company branding (ie. Logo)
- Strong tagline (Mission Statement or Campaign related phrase)
- Brand-related image that attempts to tell your company's story visually
If your message is simple and effective, people are more likely to enter your booth and talk to you. Treat the conversation as an opportunity to discover their needs and to discuss how you can meet those needs.
Keep in mind that your display's purpose is to grab attention and draw in traffic to your booth. When it comes to particulars like your company's information or in-depth descriptions of your products and services, provide those details in brochures, cards, and other giveaways.
The bottom line is that you need to consider the drawbacks of including a lot of content in your design. You want to attract, not overwhelm.
Larger displays can feature additional messaging in sections of the booth, but for simple inline designs, such as a 10' x 10' display, you really need to think about adding anything more than the three recommended items above.
If you keep your graphic design simple and attractive, you'll increase the number of people that visit your booth, and in turn increasing your overall ROI for the show.
Other tips to bring in more traffic include back-lighting your exhibit, offering samples or demonstrations of your product, engage audience via social media and possibly offer a give away. There are lots of ideas out there and ExhibitTrader can help!